FKIP – Currently we are in a digitally literate generation, which were many changes occur in various lines of life, including business people. In addition, the Covid-19 pandemic has had a significant impact on these changes.

Based on data from economic actors, those that are relatively able to survive currently come from the real sector such as agriculture, IT, fintech, and many more. The survey said that 94% of SMEs (SMEs) that rely on digitalization are still able to survive and can keep up with developments in the digital world. However, sectors that cannot keep up with these changes, will fall and be lost.

Under these conditions, a lecturer in Economics Education at the Faculty of Teacher Training and Education (FKIP) Universitas Sebelas Maret (UNS) Surakarta, Kresna Bayu Sangka in the Eco fair webinar said that two kinds of business models can develop, namely temporary models and permanent models.

“There are two business models that can now become models, namely temporary and permanent,” he said in an Ecofair webinar with the theme “How to Build a Business Using Digital Technology to be Productive Gen Z” on Saturday (23/10/2021).

The Temporary Model (adaptive model) is adapting the current situation and conditions so that it can be used as a temporary business, such as online rapid tests and goods-based services. While the Permanent Model (new normal model) is a business that appears during a pandemic but has the potential to become a permanent business, for example offering online learning services.

“Permanent, semi-permanent, temporary, and so on are what was created as the start of a startup, you will be around your own business, your stop business will end will change, will change according to the times,” he said.

Then in making a startup, you don’t have to use complex technology, from the engineering group, or on a large scale. However, this startup can be used as a trait in oneself to make a change even if it is from a simple and simple thing.

According to Bayu, startups and SME’s are different, startups prioritize services in the technology sector in which there must be creativity according to changing times, while SME prioritizes product form.

The platforms that can be used to maintain business include E-commerce, streaming services, fintech, edutech, healthy food, and service on demand. Bayu also explained that the biggest reason a startup fails is no market need.

“The biggest reason a startup fails is that there is no market need, meaning that the business doesn’t like it, there are already many players, for example in Solo you have too many coffee and cafe businesses if you want to make a cafe you have to be different,” he concluded.

Furthermore, according to Bayu, there are 3 startup strategies, namely 1) Problem/Solution fit (customer development) by finding problems that are worth solving by paying attention to what consumers need. 2) Product/Market fit (Customer validation) by validating products and business. 3) Scale (Create customers) with a focus on product growth only after validating the product.

Reporter: Muhammad Muzaqqi
Editor: Aulia Anjani