FKIP – Indonesian Language and Literature Education Study Program Student Association (Himprobsi) The Faculty of Teacher Training and Education (FKIP) Sebelas Maret University (UNS) Surakarta held a Copywriting and Content Writing (Petricor) Training on Saturday (10/30/2021). Carrying the theme “Hone Copywriting and Content Writing Skills to Improve Competitive Work Quality”, this training was held online through the Zoom Meeting application.

Moderated by Kenes Ratu Pawestri as a Student of the Indonesian Language and Literature Education Study Program (PBSI) FKIP UNS, this training presented two resource persons. Each resource person presented the material for forty minutes and was followed by a question and answer session.

The first resource person is Raharja Putra. He is one of the Creative and Advertising Copywriters in Indonesia. He presented material on the definition, output and outcome, benefits and roles, types, and importance of copywriting.

In addition, Raharja also explained material on the mindset that a copywriter must-have, the application of copywriting in various lines of life, to the key to writing copywriting. Raharja explained that there are three keys to writing copywriting, namely understanding human emotions, data analysis, and existing rules.

“Well, there are three keys to writing copy in the digital era. The first is understanding human emotions. In this case it is understanding the six basic emotions in humans. After understanding that, it is combined with understanding data analysis. This can be done with the help of data analysis applications, such as Ubersuggest or direct research. Furthermore, it is combined with an understanding of the existing rules. The existence of this rule is a limitation, especially protecting consumer rights, “explained Raharja.

The second resource person is Agus Mulyadi. He is one of the Bloggers and Content Writers in Indonesia. He explained the material entitled “A Kind of Effort to Make Writing on Social Media”. He explains the logical pattern of social media, the reasons why storytelling is more popular than news, to some of his storytelling writings on social media. Agus emphasized that social media has its logic. All things work. So, don’t be afraid to experiment with writing on social media.

“So, social media is a place where we can share anything. Most people say that social media is only about goodness, that is a wrong concept. Bad things on social media can sell. Social media has logic itself. Everything can sell. So, don’t be afraid to experiment to write anything. Once again, anything, “said Agus.

Reporter: Rosantika Utami
Editor: Aulia Anjani

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