FKIP – In order to celebrate its 30th anniversary, the Mathematics Education Student Association (Himmadika) Teacher Training and Education Faculty (FKIP) Sebelas Maret University (UNS) Surakarta held life skills training with the theme “Millenial’s Preparation to be The Next Young Entrepreneur” on Saturday (23/10/2021). This event presented Burgerchill owners, namely Dzaky Muhammad Abdullah Rahim and Naufal Muhammad Abdullah Rahim as the main speakers.

The two teenage twins are students of the Faculty of Fisheries and Marine Sciences (FPIK) Universitas Padjadjaran (UNPAD). Both of them recounted their struggles since high school by trying various ways to earn their own money, such as starting a band, becoming a YouTuber, and broadcasting on the radio for young people in Bandung.

Starting from the hobby of eating bread and the Covid-19 pandemic condition, which at that time had to be active at home, so they ventured to sell burgers.

“At that time, I thought that I could do nothing at home, how could I not sell it at home, okay, Dzaky and Naufal thought about making us a business but brand itself,” said Dzaky.

Initially, they had ambitions so that Burger Chill could be known outside the city, until finally they took advantage of social media platforms. In fact, their business had gone viral on TikTok content created by Naufal.

“I really want my burger to be tasted by people outside the city and finally from that initial motivation, I started thinking about using a platform that millennials should already understand,” continued Dzaky.

Next, they explain the most basic thing in digital marketing is how to get customers before taking advantage of social media platforms.

“The question is how do we get customers before we finally take advantage of the previous ones (social media),” said Naufal.

According to Dzaky and Naufal, in getting customers there are three important aspects that must be considered, namely product selection, service quality, and system convenience. The selection of products can be in the form of goods or services that are in accordance with the conditions of today’s society. Furthermore, the service must be friendly, comfortable, fast and precise, this is done so that customers feel prioritized. In the system, it is done to tie the two previous aspects, so it is better if the system is made to facilitate customer access.

“For example, if the three main ones are not strong, at the root they are not strong, so automatically there will be mistakes here and there,” said Naufal.

Reporter: Muhammad Muzaqqi
Editor: Zalfaa Azalia Pursita

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