FKIP – Tuesday (22/11/2022), the Student Unit of the Teaching and Education Faculty (FKIP) Sebelas Maret University (UNS) Surakarta held a Series 2 Entrepreneurship Workshop with the theme “Designing Strategies and Developing Student Start Up Entrepreneurship: Implementation of the Proposed Program Eleven March Start Up Academy (Universe) Bright UNS”. The workshop was held online through the Zoom Meeting application.

The FKIP UNS Entrepreneurship Workshop Series 2 is targeted to be a forum for finding startup business ideas and realizing them in submitting research-based entrepreneurial proposals through the SEMESTA Bright program. The Student Affairs Unit of FKIP UNS hopes that this activity will provide provisions for students, lecturers, and alumni in developing an entrepreneurial spirit and realizing creative ideas for forming startups through downstream research and innovation results, to create new startups based on science, technology, and arts that are aligned with the vision and mission of the faculty and university.

The Semesta Bright Program is a series of programs starting from pre-incubation in the form of developing a startup ecosystem and implementing an innovative product development scheme, up to the incubation process. This is a manifestation of UNS’ concern in developing an innovation ecosystem and downstream research results and innovation creations by university members so that they have benefits the wider community.

This workshop activity invites students, lecturers, and alumni to learn how to create new startup entrepreneurs, discuss the ins and outs of startup entrepreneurs, strategies for developing startup ideas that are relevant to the field of science, types, and characteristics of startups, startup development, techniques for designing a business model canvas, strategy and opportunities for students and lecturers in UNS’s Semesta Bright program and tips for preparing a Semesta Bright program proposal.

Moderated by Abdul Haris Setiawan, Ph.D. as Chair of the Entrepreneurship Workshop FKIP UNS Series 2 and Student Affairs Team FKIP UNS, this workshop presented 2 speakers. The first resource person was Drs. Joko Budi Wiryono. He is the Founder and Director of PT Gula Energi Nusantara.

In his presentation, he recounted his struggle to build a liquid sugar business. He said that he did research before establishing his business in 2012. He was motivated to realize Indonesia’s ideal of self-sufficiency in sugar as in the Dutch colonial era. At that time, Indonesia was the second largest sugar exporter after Cuba. After 80 years, Indonesia is currently the second largest sugar importer after Russia.

According to Joko, many sugar factories left by the Dutch were closed because their production was no longer efficient. This is what prompted him to conduct research on the production of liquid cane sugar directly from cane that has received a patent, in addition to other research such as LGI sugar, and blood sugar-lowering cane sugar. At the end of his presentation session, he invited workshop participants to have the courage to start a business.

“Dare to start a business. There are several things you can do to start a business. This includes identifying and evaluating market opportunities, finding solutions for these market opportunities, obtaining the resources needed to run a business, managing resources from the initial or startup phase to the survival phase to the development phase, and managing risks related to business that is occupied, “Joko asked.

The second speaker is Catur Sugiarto, SE, MSM, Ph.D., CDMP. He is the Head of the Startup and Incubation Division of the UNS Directorate of Innovation and Downstreaming. He presented material entitled “Startup Development and MSMEs at Sebelas Maret University”. In this material, he explained the material, starting from examples of incubators and accelerators in Indonesia, the introduction of the UNS Innovation Hub, an overview of UNS’s Semesta Bright program, to its stages.

“UNS Innovation Hub is a Business Incubator at Sebelas Maret University which has a role in helping the process of downstream innovation by facilitating the development of new ideas, channeling creativity, and accelerating innovation with the main agenda being the development of the startup ecosystem, and the commercialization or transfer of technology for academic products, research and innovation by the UNS academic community,” explained Catur.

After the presentation of the material, the activity continued with a question and answer session and ended with a joint documentation session.

Public Relations FKIP

Reporter: Rosantika Utami
Editor: Aulia Anjani

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