FKIP – Student Activity Unit (UKM) Lingkar Studi Pendidikan (LSP) Kebumen Elementary School Teacher Education (PGSD), Faculty of Teacher Training and Education (FKIP) Universitas Sebelas Maret (UNS) Surakarta held a marketing strategy seminar. This seminar was held offline, on Monday (1/7/2024), at the Kalirancang Village Hall.

This marketing strategy seminar was held as one of the activities of the Capacity Strengthening Program (PPK) of the Student Organization (Ormawa). This seminar is the flagship program of the Econ Hub main activity branch which is the Economic and Financial Literacy Corner. This activity is in collaboration with PPK Ormawa LSP PGSD Kebumen in 2024. In collaboration with bamboo crafters in Kalirancang Village, Alian District, Kebumen Regency, this seminar was opened directly by the Head of Kalirancang Village. In his remarks, he said that he would fully support this activity by helping bamboo crafters in Kalirancang Village.

“I will provide full support and am ready to help market, as well as ready to disburse village funds to help bamboo crafters develop their skills. In addition, I will also ensure that this paguyubuan or literacy corner is further strengthened by learning from each other, so that Econ Hub participants are able to master various types of bamboo crafts, especially those that are in high demand in the market,” said Suwito, Head of Kalirancang Village.

The marketing strategy seminar was held with the aim of providing new knowledge and insights to bamboo crafters in Kalirancang Village about what marketing is and how to have a good and appropriate marketing strategy. The seminar presented a resource person who is an expert in the field of marketing, namely Win Suwarto, S.Sy. In this seminar, Win Suwarto delivered material related to marketing which is the source of money.

According to Win Suwarto, before opening a business, there are three fundamental questions that must be known first, namely who is the target market, who are the competitors, and what is the added value of the products produced. An entrepreneur or crafter must also know where he or she stands before opening a business, whether the product is close to the target market or not.

Furthermore, Win Suwarto also explained the profit that must be calculated by every entrepreneur, namely the number of products sold with the profit earned must be greater than the profit earned. In addition, Win also explained the various markets that can be used as references for bamboo crafters in Kalirancang Village, including offline markets and online markets.

Reporter: Nila Prihartanti
Editor: Budi Suseno

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